Greifeld Bets on Oldest Securities Business With NYSE Bid

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Nasdaq OMX Group Inc.’s Robert Greifeld is pinning his company’s future on two of the securities industry’s oldest businesses: trading stock and raising money.

His unsolicited bid for NYSE Euronext’s U.S. operations would give him almost half of the nation’s stock trading and a monopoly on listing corporations in the world’s largest capital market. While Deutsche Boerse AG agreed to purchase NYSE Euronext in February to expand its dominance in futures, Greifeld’s proposal involves selling that business to IntercontinentalExchange Inc.