Millennial Media Is Said to Talk With Banks About Plans for IPO

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Millennial Media Inc., the third-largest U.S. mobile-advertising company, is talking to bankers about a potential initial public offering, according to two people with knowledge of the discussions.

The IPO may come later this year or in early 2012, valuing the company at $700 million to $1 billion, said one of the people, who requested anonymity because the plans haven’t been made public. Baltimore-based Millennial also could be a takeover target, the two people said.