Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study
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Facebook Inc., the world’s most popular social-networking service, is set to overtake Web portal Yahoo! Inc. this year to seize the biggest share of the U.S. online display-advertising market, a study found.
Palo Alto, California-based Facebook will reap $2.19 billion in display-ad sales this year, for a 17.7 percent share of the U.S. market, topping Yahoo’s 13.1 percent, according to a report today from Internet research firm EMarketer Inc. Spending on display ads is projected to exceed $12 billion this year.