Muhammad Ali Company Sues Kobo Over ‘Butterfly’ Slogan
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Muhammad Ali Enterprises LLC accused digital bookseller Kobo Inc. in a lawsuit of using the former boxer’s “Float like a butterfly, sting like a bee” slogan in an advertisement without permission.
The trademark-infringement complaint, filed yesterday in federal court in Manhattan, alleges that Toronto-based Kobo improperly used the slogan last month in a New York Times advertisement for its eReader, an electronic book-reading device.