Google Takes Page From Sunday Newspaper With New ‘Circulars’ Ads
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Google Inc. is on a quest to make Internet advertising look more like the Sunday paper.
The online-search giant is working with advertisers such as Best Buy Co. and Macy’s Inc. to create Web-based circulars, similar to the ad inserts included in newspapers. The new service will be available starting tomorrow, Mountain View, California-based Google said.