Huawei Plans U.K. Smartphone Debut Taking On Android Makers

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Huawei Technologies Co. plans to sell its first own-branded mobile phone in the U.K., taking on manufacturers using Google Inc.’s Android software in one of Europe’s most competitive handset markets.

Having initially focused on making handsets for carriers, China’s largest phone-equipment supplier will introduce the Blaze device as early as next month. Huawei is targeting a market share of 4 percent to 5 percent within 12 months, said Mark Mitchinson, the company’s U.K. executive vice president.