Rometty Knows IBM One Mistake From Obsolescence as New CEO: Tech

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International Business Machines Corp. directors reached within the company’s ranks and on Oct. 25 named 30-year-veteran Virginia “Ginni” Rometty chief executive officer.

The choice was vintage IBM, which has had only nine CEOs in its 100-year history; all but one were longtime insiders. Yet in an era when the technology industry’s pecking order is often upended by companies only a few months old, IBM has survived by remembering it is only one mistake away from irrelevance, Bloomberg Businessweek reports in its Oct. 31 issue.