China May Ban Infant Formula Ads to Encourage Breastfeeding
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China may ban sales promotions and advertising for milk formula designed for babies younger than six months in an effort to encourage breastfeeding, the Ministry of Health said.
The government is canvassing public opinion on a draft plan, the ministry said in a statement on its website yesterday. The United Nations Children’s Fund said it supported measures to curb the use of infant formula, whose sales in China more than doubled in four years.