Groupon Hires Taaffe to Improve Coupon Site’s Public Face
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Groupon Inc. hired public-relations executive Paul Taaffe to run communications for the daily-deal site, which has had several publicity mishaps in the last year.
Taaffe, 50, was previously chairman and chief executive officer of Hill & Knowlton, a unit of WPP Plc, before he resigned from the post in January 2011.