Amazon Beats Toys ‘R’ US to Kmart With Most Toys Online: Retail
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Gift givers searching online for a kid’s must-have toy this holiday season are more likely to find it at Amazon.com Inc. than a brick-and-mortar retailer.
In a Dec. 12 Bloomberg Industries study measuring the online availability of a basket of 100 toys, Target Corp., Wal-Mart Stores Inc., Toys “R” Us Inc. and Kmart all lost out to their e-commerce rival. Target fared the worst with just 40 percent of the items in stock online compared with 95 percent at Amazon. What’s more, traditional chains were missing many of the items they predicted will be the hottest sellers this holiday.