Denny’s Revival Provides Blueprint for McDonald’s Turnaround
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McDonald’s Corp. Chief Executive Officer Steve Easterbrook could learn a few things from the resurgence of Denny’s Corp.
While the world’s largest fast-food company has been mired in a prolonged slump -- hurt by the loss of younger customers, deteriorating customer service and concerns about the quality of its food -- Denny’s has seen its sales and stock price surge after overcoming similar challenges.