Nike Pulling Its Products From Amazon in E-Commerce Pivot

Move follows naming of ex-EBay CEO as Nike’s next chief
Athletic brand will continue to use Amazon’s web services

1485209837_255397128_1-4 — Photographer: Patrick T. Fallon/Bloomberg

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By Eben Novy-Williams and Spencer Soper

November 12, 2019 at 7:48 PM EST

Updated on

November 13, 2019 at 9:52 AM EST

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Nike Inc. is breaking up with Amazon.com Inc.

The athletic brand will stop selling its sneakers and apparel directly on Amazon’s website, ending a pilot program that began in 2017.

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Before it’s here, it’s on the Bloomberg Terminal