Imperial Brands Suffers From Vaping Backlash

  • Tobacco company is trailing rivals in smoking alternatives
  • Imperial says it aims to announce sale of cigar business soon

Blu advert on a London bus.

Photographer: Richard Baker/Getty Images

Lock
This article is for subscribers only.

Want the lowdown on European markets? In your inbox before the open, every day. Sign up here.

Imperial Brands Plc picked former investment banker Therese Esperdy to replace its chairman as the U.K. cigarette maker struggles to keep up in the fast-changing tobacco industry.