Plant-Based Foods Are Finding an Omnivorous Customer Base

It’s not just the vegans.

Plant-based food sales rose 20 percent over the past year, to more than $3.3 billion, according to new retail data from Nielsen and the Plant Based Foods Association. Non-dairy milk sales rose 9 percent over the past year, to $1.6 billion, making it the biggest sector of the category. Plant-based creamers are up 131 percent, at $109 million in sales, cheeses are up 43 percent, at $124 million, and yogurts grew 55 percent, reaching $162 million. Even plant-based meats were up 24 percent, hitting $670 million in sales. In the same year, cow milk sales fell 6 percent, by dollar value.