TV Land
Sports May Be the Ticket for Facebook's New Mission
They would champion the vaunted `greater sense of belonging' that Zuckerberg seeks. Never mind the irony of social media replicating TV.
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If you tuned into the National Football League playoffs last weekend, you may have gotten a glimpse of Facebook Inc.’s strategy.
Mark Zuckerberg’s company aired a television commercial to promote an upcoming documentary series about Tom Brady, the hated/loved football quarterback. The series will pop up starting Thursday in Facebook Watch, the company’s relatively new TV-like digital hangout. (Put aside for a moment the irony of Facebook using television to promote its project that is trying to supplant TV.)