Spotify Has New Plan to Take on Radio and Reinvent Podcasts
- Eight companies will supply coverage of news, sports, culture
- Studio head wants ‘content that can be seen and listened to’
Spotify's Plan to Lure Listeners Away From Radio and Podcasts
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Spotify, the world’s largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.
Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily newscast featuring reporting from BuzzFeed journalists across the globe. Spotlight will only be available to customers in the U.S. at first.