Unilever Takes a Digital Turn in Elevating Insider to CEO
- Personal-care chief Jope to succeed Polman at Dove soap maker
- Move follows failed plan to combine headquarters in Rotterdam
Alan Jope
Source: Unlever Plc
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Unilever turned to an insider with digital savvy as its next chief executive officer, seeking to connect with millennials and fix the consumer giant’s biggest challenge -- a lack of new customers.
The Anglo-Dutch company named personal-care head Alan Jope to succeed Paul Polman, opting for a safe pair of hands rather than an outside change agent after a shareholder revolt torpedoed the departing boss’s plan to consolidate Unilever’s headquarters in the Netherlands.