Economics
U.S. Farmers Wary of ‘Ulterior Motive’ for Traders’ Digital Push
- ADM, Cargill seek U.S. nod to create joint online platform
- Data will be private, helpful in navigating market: Companies
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Facing competition from hi-tech startups, two of the world’s biggest trading houses are seeking U.S. approval to create a joint digital network designed to let farmers manage their data online.
That may be the easy part. The tough part: Persuading wary growers to use it.