Cars
An Army of Insane Supercars Is About to Invade the Geneva Motor Show
Most of them are electric.
Source: Aston Martin
When it comes to the most expensive luxury cars, auto shows are increasingly irrelevant.
For years, the most prestigious automakers in the world have saved their best debuts—and the bulk of their event marketing budgets—for such glamorous locales as the Pebble Beach Concours d’Elegance, the Goodwood Festival of Speed, and the Villa d’Este at Lake Como. Auto shows may draw a lot of people, but with their fluorescent lighting and retro carpeting, they’re hardly a seductive showcase for wealthy private buyers.