Twitter Is Working on a Snapchat-Style Video Sharing Tool
- Social network is experimenting with new products to woo users
- Company seeks to streamline process of posting photos, videos
After several years of stagnant growth, Twitter is showing signs of a resurgence.
Photographer: Chris Ratcliffe/Bloomberg
Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround.
The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn’t been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn’t been publicly disclosed. The goal of the new feature is to entice people to share video clips of what’s happening around them. Twitter declined to comment.