, Columnist
Data Picks Investments, Stories Sell Them
How investment products are created and sold now is the reverse of two decades ago.
Wow. Really?
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Once upon a time, portfolios were constructed via storytelling. Once built, they were marketed via data.
Our understanding of how returns are generated has changed in the past two decades, which in turn has led to a change in ways the financial industry assembles, manages and markets investments.