Business
AOC Creates Trump Bump of Her Own for News Media
‘Media brands court her. They want her to retweet them.’
Alexandria Ocasio-Cortez speaks with members of the media outside the U.S Capitol in Washington on Nov. 14, 2018.
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Shortly after U.S. Representative Alexandria Ocasio-Cortez schooled witnesses in a Congressional hearing on campaign-finance laws, the editors at NowThis sprang into action.
The digital-media company, which makes short videos for social networks, took her remarks, added captions and its logo, and posted them on Twitter. Ocasio-Cortez retweeted the video twice to her 3 million-plus followers, and with more than 40 million views, it’s the most popular Twitter clip ever for NowThis.