After 60,000% Rally, America’s Top Stock Has Suddenly Gone Cold

  • Monster Beverage up against Amazon, Coca-Cola and Vital’s Bang
  • ‘The carbonated soft drink of this generation,’ analyst says

Photographer: Patrick T. Fallon/Bloomberg

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Who’s the biggest winner in the stock market this century? Amazon maybe? Or perhaps Apple? Up 2,300 percent and 5,300 since January 2000, respectively, they’re both good guesses.

It turns out, though, that they’re not even close to the actual No. 1 stock in that period -- Monster Beverage. That’s right, the energy-drink company with the black and neon green label has dominated all other stocks in the S&P 500 index, returning almost 60,000 percent over the period.