Cryptocurrencies

Crypto Nouveau Riche Go Bespoke, Shun Lambos In Latest Rally

  • Bitcoin’s 40% surge this year rekindles memories of bubble
  • 26-year-old uses gains to purchase a stake in an Ohio bar
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Last month, the Joe Bananas boutique on Manhattan’s Madison Avenue closed so a couple flush from recent cryptocurrency gains could shop unencumbered.

Unlike during the crypto bubble of late 2017, the pair weren’t seeking to splurge on trophies such as the Lamborghinis that epitomized the exuberance of the earlier boom. They were more interested in the made-to-measure suits and limited-edition jackets that have won the praises of Elton John and other celebrities. The pair paid for everything with crypto.