Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.
Hurd Mentality: Oracle CEO Explains $200 Million Giant(Podcast)
Oracle Corp. Chief Executive Officer Mark Hurd joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including his company's new naming-rights deal with the San Francisco Giants. Hurd discusses the myriad ways in which the company utilizes its affiliation with the Major League Baseball club, including the possibility of taking clients on the team plane. Hurd also talks about how the mostly business-to-business company approaches its sports sponsorship, which includes tennis and sailing, which produced one of the greatest comebacks in sports history at the perfect time and in the perfect place for Oracle to take advantage. A former tennis player at Baylor University, Hurd also talks about how technology is affecting the fan experience, and what impact sports betting might have on the sports world. Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana
Mar 21, 2019
