Food
Ruby Chocolate Is Coming to the U.S. From Switzerland
- Barry Callebaut is rolling out its ruby chocolate in the U.S.
- Swiss firm is marketing it even before obtaining FDA approval
The world’s largest chocolate market is finally getting a taste of the ruby range, the first new type in more than 80 years.
Switzerland’s Barry Callebaut AG, the top maker of bulk chocolates, is rolling out its ruby breakthrough in the U.S. almost two years after announcing the discovery. The new type of chocolate, with its pinkish hue, expanded the industry’s color palette beyond just dark, milk and white, and was the first new natural shade added since Nestle SA started making white bars in the 1930s.