EA and Ubisoft Have ‘Most at Stake’ as E3 Summons Gamers to L.A.

  • Insiders will focus on streaming efforts, new releases, hype
  • Analyst says Apex Legends in China is ‘big swing’ factor
Attendees play the Battlefield video game during an Electronic Arts Inc. (EA) event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California.Photographer: Patrick T. Fallon/Bloomberg
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Gamers across the nation gather in Los Angeles this weekend as video-game publishers and distributors look to energize the industry at this year’s Electronic Entertainment Expo.

The week’s E3 events kick off Saturday, setting the stage for what videogame users can look forward to over the next few quarters. With a Playstation 5 release not expected to come until 2020, major hardware announcements are likely off the table at the trade show. So the focal point for industry insiders this year remains on continued progress in streaming, release dates for gaming titles and -- more intangibly -- hype.