China Outlines New Approval Process for World's Top Games Market
- Regulators impose new requirements and enhance transparency
- Tencent, Netease have struggled with a months-long crackdown
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Chinese regulators have sketched out new requirements for videogame approvals following a year of scrutiny, providing more clarity to Tencent Holdings Ltd. and other players struggling with a crackdown in the world’s largest gaming market.
The State Administration of Press, Publication, Radio, Film and Television issued notices on April 19 that detailed the documentation and processes required to get games approved for release in the country. Among other things, publishers will now have to submit more information from measures to curb play addiction to detailed scripts.