, Columnist
These Ads Could Be Bad for Your Financial Health
Peddlers of retirement products need to give consumers better information.
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How well do America’s consumer protection laws serve people saving for retirement? To get a sense, let’s compare an old car ad with a brochure produced by a modern-day insurance company.
The ad, for the bare-bones Citroen 2CV, plays with the way sellers of consumer products sometimes make extravagant claims: