GM Plans to Sell Electric Cars to ‘Joe Sixpack’ and Make Money Doing It
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General Motors Co. is making a big claim about its future electric cars: The automaker will be able to sell them at “very average transaction prices” and be profitable, GM President Mark Reuss said in a presentation Wednesday.
GM announced in October 2017 that it plans to sell 20 electric-vehicle models globally by 2023. At the time, Reuss said the company’s EV technology is engineered to be low cost and make money. He went a step further today, saying GM’s program will make money without luxury-vehicle prices.