As ‘Flying Shame’ Grips Sweden, SAS Ups Stakes in Climate Battle

SAS AB aircraft near Gothenburg.

Photographer: Erik Abel
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In the country that gave the world teenage climate activist Greta Thunberg, shame connected with traveling on airplanes that guzzle fossil fuels may now be having a real impact on travel patterns.

Swedavia AB, which operates 10 Swedish airports including the ones outside Stockholm and Gothenburg, has seen year-on-year passenger numbers drop for seven consecutive months. Last year, Sweden had its weakest overall growth in passenger numbers in a decade.