Google Tops 15 Million Music Subscribers as It Chases Spotify
- Figure includes users of YouTube Music and Google Play Music
- Search giant is playing catch-up with streaming services
Photographer: Thomas Trutschel/Photothek
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Google’s paid music services have eclipsed 15 million subscribers, according to two people familiar with the numbers, a milestone for a company that has struggled to build subscription media businesses.
The figure includes subscribers to two services -- YouTube Music and Google Play Music, an older service that is being folded into YouTube Music -- said the people, who asked not to be identified because the information isn’t public. The number also includes some customers who are still on promotional trials.