, Columnist
France’s Vaccine Skeptics Are the Ones to Watch
People sitting on the fence, not hardened anti-vaxxers, should be the target of any communication campaigns.
Family doctors are the “last mile” to vaccination.
Photographer: Christopher Furlong/Getty Images EuropeThis article is for subscribers only.
A Covid-19 vaccine is getting closer, and governments are scrambling to meet the financial and logistical challenge of immunizing their populations in a short space of time. Hopes for a pickup in global economic growth next year depend on it.
But the bigger challenge may end up being psychological: How to convince people to actually take the shot. Achieving herd immunity may mean at least 80% of people will need the vaccine, leaving little room for error.