Deals

WPP Is Near Agreement to Sell 60% of Kantar Unit to Bain

  • Deal for the market-research unit could come in next few days
  • Bain discussions have valued the unit at about $4 billion

   

Photographer: Aaron M. Sprecher/Bloomberg
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WPP Plc is planning to announce the sale of a majority stake in its Kantar market-research business to Bain Capital within days, people familiar with the matter said.

Bain has been discussing the purchase of a 60% stake, one of the people said, asking not to be identified because the deliberations are private. The parties are finalizing terms of an agreement and are preparing to make an announcement as soon as the next two days, the people said.