World’s Biggest Toilet-Building Spree Is Under Way in India
- Modi’s $20 billion plan boosts Reckitt Benckiser sales
- ‘Clean India’ seeks 111 million more household toilets by 2019
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India is on the greatest toilet-building spree in human history, and it’s a windfall for companies.
Prime Minister Narendra Modi’s $20 billion “Clean India” mission aims to construct 111 million latrines in five years. Besides promising to improve the health, safety and dignity of hundreds of millions of Indians, the national hygiene drive has spurred an 81 percent jump in sales of concrete building materials and 48 percent increase in bathroom and sanitaryware sales, according to Euromonitor International. That’s benefiting firms from Tata Group, the nation’s largest conglomerate, to cleaning-products maker Reckitt Benckiser Group Plc.