Amazon Stops Buying Prized Shopping Ads on Google
- Abrupt drop in activity hints at Amazon’s own ad ambitions
- Two tech giants are increasingly competing on multiple fronts
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Amazon.com Inc. has stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the technology titans and signals Amazon’s growing ambition in the digital advertising market.
The pullback affects highly coveted real estate at the top of Google search results, where retailers and e-commerce bid and pay handsomely to place colorful, image-rich ads that show up when consumers look online for running shoes, headphones and other products to buy.