Publicis Close to Deal to Buy Alliance Data's Epsilon Unit: WSJ

Pedestrians walk past the Publicis Groupe SA headquarters in Paris.

Photographer: Balint Porneczi/Bloomberg

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Publicis Group SA is close to a deal to buy Alliance Data Systems Corp.’s Epsilon unit for about $4.5 billion, according to the Wall Street Journal, citing people familiar with the matter.

The newspaper reported a deal could be announced this weekend.