, Columnist
Amazon Gets Physical
The online giant has to go where the wallets are offline.
Meet me in the middle.
Photographer: Spencer Platt/Getty Images
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It was big news on Wednesday when Walmart Inc. agreed to buy most of Flipkart, India's leading e-commerce company. Another online shopping king made a couple of moves that showed the importance of trying and buying in the real world.
First, Amazon.com Inc. said Wednesday that it had started to open "experience centers" in model homes to give people a taste of life intertwined with Amazon gadgets and services.