Target, Best Buy, Walmart, Lululemon Won the Black Friday Weekend
- Black Friday weekend sales grew 5.4%, to a record $69b: CGP
- Sales moved online before Cyber Monday, growing 20% on Friday
Customers walk past a toy section of a Target in Queens on Nov. 28.
Photographer: Bess Adler/BloombergThis article is for subscribers only.
The shortened holiday shopping calendar between Black Friday and Christmas this year resulted in promotions that started earlier in November, and lasted longer than in past years.
While extended sales may crimp margins for many retailers, especially in the “softlines” (apparel, linens, etc.), according to Cowen analysts, there will still be some holiday winners. Target Corp., Best Buy Co., Walmart Inc. and Lululemon Athletica Inc. were widely mentioned by Wall Street analysts as early leaders, based on surveys of shopping centers over the holiday weekend.