One of the World’s Biggest YouTube Channels Just Got Sold
A husband-and-wife team in London created children’s cartoons with 17.5 billion views, rivaling Justin Bieber’s.
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One of YouTube’s most popular brands has been bought by a trio of entertainment-industry veterans with ties to Disney and the Teletubbies, as independent creators find the way to expand is deep-pocketed backers or combining with other video producers.
Little Baby Bum—YouTube’s 9th most-watched channel and a savior of harassed, time-poor parents worldwide—has been bought by an agency called Moonbug, which may use the channel to pursue other YouTube-based companies in hopes of building scale and pooling resources, according to Little Baby Bum co-founder Derek Holder.