JetBlue’s Founder Aims to Reboot Discount Flying With U.S. Startup
- Neeleman sees network of routes that will bypass major hubs
- Airbus’s newest single-aisle jet helped inspire entrepreneur
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Serial airline entrepreneur David Neeleman is determined to make his next carrier stand out in a market where rivals large and small shoehorn budget-minded travelers into cramped cabins.
His proposed low-cost airline, with the working name Moxy, plans to offer passengers novel ways to customize their experience: from legroom to food to price. The founder of JetBlue Airways Corp. now wants to create a “technologically advanced’’ carrier flying a mix of short hops and longer direct routes, all in Airbus SE’s newest single-aisle jet, the A220.