StanChart Seeks Cheap African Digital Growth With Drogba's Help
- Successful Ivory Coast retail bank built with in-house tech
- ‘Aggressive digitization’ needed to drive growth in Asia, too
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In the Ivory Coast, Standard Chartered Plc may have found its template for the future of banking.
Didier Drogba, the retired Ivorian soccer star, was drafted as a “digital bank ambassador" on social media. Fifteen months later, more than 18,000 of his compatriots have signed up for digital-only accounts, outstripping the London-based lender’s early targets.