Microsoft Sets Up Shop Next to Apple With First European Store
- Windows, Office-maker opens flagship store in London
- New space for gamers to host in-store e-sports tournaments
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Apple Inc.’s flagship central London retail store gets a new neighbor on Thursday, as Microsoft Corp. opens its inaugural European high-street presence just meters away.
Microsoft has taken over three floors and 2,043 square meters (22,000 square feet) of a historic building on the corner of Regent Street and Oxford Street -- London’s central shopping thoroughfare -- originally designed in 1912, and which since 1996 had housed Benetton Group SpA’s main U.K. clothing outlet.