Macy's Plans 55 New Bluemercury Stores
- Brand is a part of Macy’s strategy to recapture makeup sales
- Expansion underscores brisk growth in premium cosmetics market
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Macy’s Inc., pleased so far with the performance of Bluemercury, is pushing for more.
The cosmetics brand, acquired by Macy’s for $210 million in 2015, will open about 55 new stores through 2019 -- maintaining the chain’s pace of expansion.