Influencers Seek Wall Street's Help to Manage Newfound Wealth
- YouTube personalities can earn millions in ad-based income
- ‘This is pretty much first-generation wealth,’ an adviser says
Jenn Im started making YouTube videos as a hobby nine years ago, a way to express her love for turning thrift-store finds into stylish outfits.
Creating content for her channel soon became an obsession, and by the time she graduated from college in 2013, Im was making enough money to support herself. She now has more than 2.4 million subscribers, sponsorship deals with companies including Levi Strauss & Co., Calvin Klein Inc. and Colourpop Cosmetics, and even her own clothing line.