Verizon Sits Out Rivals’ Aggressive Black Friday Promos
- Credit Suisse sees steeper discounts in 2019 vs 2018
- Verizon is sweetening its offers with Apple Music and Disney+
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U.S. wireless carriers are all battling for new customers this Black Friday, slashing prices on smartphones more aggressively this year than last -- all except for Verizon Communications Inc., according to Credit Suisse.
As AT&T Inc., T-Mobile US Inc. and Sprint Corp. compete with stepped-up promotional offers for Android and iOS devices, higher equipment losses and content costs are likely to affect profit margins, analyst Douglas Mitchelson said. Verizon’s absence in the discounting frenzy suggests that it didn’t need to participate.