Apple Gets Rare Sell Rating as Maxim Warns About iPhone Trends

  • Shares have jumped 50% from June and recently hit records
  • Apple’s upcoming 5G iPhone expected to be a major catalyst

An Apple iPhone XS Max, center, and iPhone XS smartphones.

Photographer: Daniel Acker/Bloomberg
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Apple Inc. received a rare bear call on Thursday, after the company was downgraded to sell from hold at Maxim Group, which cited the potential for lower iPhone revenue over the next year.

Analyst Nehal Chokshi forecast weakness in both unit sales and average selling prices, citing an analysis of a proprietary survey.