Apple Announces Sept. 10 Launch Event to Unveil the Latest iPhones

Photographer: Qilai Shen/Bloomberg
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Apple Inc. announced the date for unveiling its next iPhones and potentially a slew of other products.

The launch event will take place on Sept. 10 in the Steve Jobs Theater at the company’s headquarters in Cupertino, California, according to an invitation Apple sent out. The tag line for the event is “by innovation only.” The company said it will livestream the announcement, which begins at 10 a.m. local time, on its website.