Barry Ritholtz, Columnist

An Educated Investor Is an Adviser’s Best Customer

Creative Planning’s chief says that preparing clients for market ups and downs is why the firm grew during the financial crisis.

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How do you take a little-known money management firm in the suburbs of Kansas City, Missouri, with $150 million in assets and build it into a $45 billion powerhouse? To find out, Masters in Business sat down with Peter Mallouk, chief executive officer of Creative Planning Inc. and the author of “The 5 Mistakes Every Investor Makes and How to Avoid Them.”