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A Michelin Chef Tried Powdered Meals and It Didn’t Go Well
Soylent and U.K.-based Huel are pitching their protein drinks to shoppers who prefer to eat less meat and reduce strain on the land.
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For several years now, scientists have been warning that humans risk environmental catastrophe unless they eat less meat. Earlier this month, the United Nations issued the latest in a series of grim reports on climate change predicting that, along with rising seas and temperatures, there will be less arable land to feed an expanding global population.
Depressing news to be sure, but marketing gold if you’re a meal-replacement company like Soylent Co. or Huel Ltd., foodtech companies that sell protein shakes.